Connect with Customers Everywhere.
Conversational UX doesn’t just refer to technology’s ability to learn and adapt to human interactions. Now, consumers literally interact with technology by talking.
Voice-recognition technology continues to grow in its accuracy, establishing voice interactions as a new foundation in conversational UX services. Increasingly, these technologies are being used through digital personal assistants to interact with consumer services in the connected home, such as Amazon’s Alexa.
According to Gartner, such digital assistants on smartphones and other devices will serve as the primary interface to connected home services in at least 25% of households by 2019 – meaning now is the time to put together your Alexa strategy.
Why Would I Integrate with a Digital Personal Assistant Like Alexa?
The growing popularity of digital personal assistants is an indicator of consumers’ desires to have their wants and needs satisfied through the ability to connect devices and leverage technology that makes their everyday lives more convenient. Services like Siri and Alexa make it possible for consumers to receive personalized assistance simply by asking a question, from geo-located restaurant recommendations to updating their daily itineraries.
Alexa takes it a step further by bringing this personal assistance into a consumer’s home, life and buying habits. But even more than the ability to order products through an Amazon Prime account or connect to a smart home, consumers can use Alexa to access other apps – like requesting an Uber, checking a bank account balance or even ordering a pizza.
Or they could access your company’s app.
Consumers don’t want to deal with separate apps for each type of connected device in their homes. They want the ease of use and convenience of devices and apps that are able to interact with each other.
Digital assistants “will emerge as the primary interface to services and devices in emerging connected home ecosystems…which will deliver compelling experiences by blending context with personalized data, services and device management. As such, it is vital for businesses to be a part of this ecosystem so they’re able to reach consumers in all facets of their lives and through all IoT devices – not just through an app on a smartphone.
In addition to reaching consumers, Alexa development gives you the ability to create and capitalize on commerce opportunities at any time, from anywhere. Connected homes and appliances are now capable of “thing commerce,” which serves to reduce customer efforts and frictions in the buying process.
Like all new or emerging technologies, Alexa development could prove disruptive for your business, especially if your competitors jump on board before you do. That’s why now is the time to take a serious look at digital personal assistant technology and what it could mean for your users – and for your bottom line.
Let’s talk about how we can help identify and embrace the technology of tomorrow to meet your needs and drive your business forward.