User Experience (UX) Design, Customer Experience Design or People Centric Design. – Call it what you want Digital Design is essential to a successful solution!
If your company’s need is modernization, UX/UI design and development are vital to first understand the features of your legacy application and then to develop an intuitive experience to restore relevance and efficiency. And IoT development is actually an extension of UX/UI, providing new outlets for users to access your software and their data.
Once we’ve built a solution, we use data development to understand if the user experience is working – that is, if it is intuitive, contextual and dynamic to the user, and if it meets your business objectives. Data development also uncovers new UX/UI opportunities like hyper-personalization.
Align Your Business’s Goals With Your Users’ Needs.
A good user experience measured purely through user satisfaction fails to take into account business outcomes. Even if users are satisfied, a solution might fail if it doesn’t accomplish business outcomes.Gartner
According to Gartner, typical user experience (UX) definitions are either too biased, meaning they’re rooted in a single person or company’s perspective, or are too abstract to be measurable and thus fail to meet expectations. Other entities might define UX only in relation to the user journey, or only in how it meets a company’s goals.
Good UX design, however, incorporates the perspectives and possible outcomes of all related parties, and intersects your business’s goals with your user’s needs.