User Experience (UX) Design, Customer Experience Design or People Centric Design. – Call it what you want Digital Design is essential to a successful solution!
If your company’s need is modernization, UX/UI design and development are vital to first understand the features of your legacy application and then to develop an intuitive experience to restore relevance and efficiency. And IoT development is actually an extension of UX/UI, providing new outlets for users to access your software and their data.
Once we’ve built a solution, we use data development to understand if the user experience is working – that is, if it is intuitive, contextual and dynamic to the user, and if it meets your business objectives. Data development also uncovers new UX/UI opportunities like hyper-personalization.
Align Your Business’s Goals With Your Users’ Needs.
A good user experience measured purely through user satisfaction fails to take into account business outcomes. Even if users are satisfied, a solution might fail if it doesn’t accomplish business outcomes.Gartner
According to Gartner, typical user experience (UX) definitions are either too biased, meaning they’re rooted in a single person or company’s perspective, or are too abstract to be measurable and thus fail to meet expectations. Other entities might define UX only in relation to the user journey, or only in how it meets a company’s goals.
Good UX design, however, incorporates the perspectives and possible outcomes of all related parties, and intersects your business’s goals with your audience’s needs.
Our Process starts with Understanding. In this phase we take a deep dive into the organization’s needs and the audience members involved to understand how these two ecosystems intersect. At this intersection we can map the business and audience value to features.
By leveraging our staff of seasoned veterans we can dive into your organizations business and audience needs to get a holistic understanding of your short term and long term goals. This understanding can save your $100’s of thousands in the long term!
Step 1 - Understand
Understand how the business and audience will leverage the solution.
Step 2 - Design
Prototype and validate possible solutions.
Step 3 - Create
Build and refine the solution.
Step 4 - Optimize
Launch and grow the solution.