Audience-Driven Digital Design & Strategy
It’s the Blueprint for Platforms and Products.
A great mobile application, web app, IoT or AI solution isn’t actually great unless it’s a data-driven, user-centric experience based on your core business objectives.
Everyone is different.
Digital Design and Solution Strategy is an essential piece in understanding and building an audience and product experience that achieves both your strategic business and customer goals. It’s the process that digs in and defines your demographics while aligning them with the essential features of your solution.
Our design group provides tactical guidance for business decisions, product roadmap development, and technical implementations that lead to cost effective, intuitive and innovative solutions that scale.
First, we shed light on the organization’s Value Proposition and how it aligns with the solution’s capabilities. Next, we dive into all the members of your audience from internal staff to the humans using the solution while in the bathroom.
From there, we’ll understand each of their journeys and how all of these paths align into one cohesive system. Finally we’ll prioritize these capabilities to determine what should be included in your MVP launch candidate and what should find it’s way to the backlog.
How does it
Coordination – Solution Strategy
Design – Brand Experience (BX)
Design – Usability Prototyping & Testing
Design – Accessibility
Build – Design Sprints
Regardless if you are a startup or Fortune 500 company, Audience-Driven Design can help your organization achieve it’s goals. It all starts with aligning the long and short term objectives with a road map.
It’s all about alignment and communication. During the Solution Strategy Sprint we’ll:
- Define or refine your solution’s opportunities and your Minimum Viable Product (MVP) release objectives.
- Understand your competition.
- Improve the Audience Experience.
- Manage your solution’s life-cycle through qualitative backlog grooming.
- Choose the right technical services and frameworks in the beginning to create a scalable solution.
- Build the solution ecosystem and a comprehensive roadmap.
- Strategize both the design and development phases of your project.
Kick-start the process with the Lean Canvas ⚗️
The canvas walks you through a simple process that uncovers the core ingredients of a solution. It focuses on problems, solutions, key metrics and competitive advantages.
Brand Experience (BX)
Ensuring your brand takes center stage across all of your Digital Transformation projects is an essential piece of the customer experience (CX). Brand Experience helps your audience connect with you at a deeper level.
Your brand speaks for you.
Brand: Your core values, personality, and why your organization chose to solve the challenges it solves in the way it chose to solve them.
Your Experience should match.
The Experience: Walking the walk. If marketing is selling life simplification services with joyous tone, your app experience should make someone feel the way they did when they signed up.
Usability Prototyping & Testing
We partner with our clients to design and build solutions that address real audience needs. Our emphasis on Human-Centered/Design Thinking processes helps us dial into the true usage patterns of your audience. Uncovering how your audience perceives your new solution offers the insights needed to build process maps simplifying the task(s) at hand. Simplifying an important task in someone’s life helps build deeper relationships with your solution.
Personas and their journeys.
Audience Personas and Journey Maps: These insights are used to understand how people are actually interacting with the solution. This information is mapped back to both the Organization’s and Client’s objectives and roadmaps to promote future success.
Making it come to life.
Interactive Prototyping: Level Up uses Interactive Prototyping to get direct and representative feedback from real designs of possible solutions. We use a heuristic process to see the audience in their environment, be it a phone in the bathroom, computer by the pool, or IoT devices in field, we place a prototype where our audience will most likely be; using your solution in a more representative environment.