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Reference Material: Lean Business Model Canvas

Lean Business Model Canvas Quick Start & Download

Here is a quick rundown of each Lean Canvas block from start to finish.

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The Problem

Each Customer Segment you’re thinking of working with and their set of problems you’ll be solving. In this box try listing the one to three high priority problems that your Customer Segment has. Without a problem to solve, you don’t have a product or service to offer.

Customer Segments

The problem and Customer Segment can be viewed as fundamentally connected — without understanding them you can’t appreciate their problems, and visa-versa.

Unique Value Proposition

The Unique Value Proposition is the promise of value being delivered. It’s the main reason a potential client would acquire your product or service.

Summed up, value proposition is a clear statement that explains how your product solves customers’ problems or improves their situation, delivers specific benefits, tells the ideal customer why they should buy from you and not from the competition.


How are you intending on solving their solution? No worries if you are not 100% sure this is something we can help you out with.


How are you going to reach your Customer Segmant? In the initial stages it’s important to think about the primary channels.

Perhaps on your initial launch it’s something your sales team introduces or on your customer segment can be found & target via social outlets like Instagram, Whats App or Facebook.

Revenue Streams

How are you going to make money from this. It can be direct or indirect.

Cost Structure

The overall budget for your project. How much goes where from most import to least.

Key Metrics

The golden metrics that tell you this is working once it’s launched.

Things like:
💡 Is the department handling the new workload without additional resources?
💡 Has your revenue increased because of the new efficiency
💡 Were you able to predict an event with more accuracy
💡 How many new signups do you?
💡 How often is your audience coming back?

Unfair Advantage

Unfair advantage can be anything from customer experience or new technology or insider information. This isn’t about passion it’s about comptetitive advantage.

If you are unsure just leave it blank. We can help you uncover this through innovations sessions with your team.

Let's create something amazing.

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