How We Can Use Technology to Mitigate the Lawn Care Labor Crisis.

How We Can Use Technology to Mitigate the Lawn Care Labor Crisis.

This post is part 2 of a 6-part series: “A Response to Mower Technology Trends within Outdoor Power Equipment

In our last post “What is the Most Critical Component for Improving Outdoor Power Equipment,” we discussed how audience-centric design & strategy is a critical component for driving technological improvements in Outdoor Power Equipment. In this post, we discuss how we can utilize to technology from other industries to create solutions to maximize efficiency for the Lawn Care Industry.

To stay ahead of the curve, you have to keep up with emerging technology trends. But it’s not enough to pay attention to your own industry trade shows. You need to be aware of how technology is evolving across the board and pay particular attention to consumer industries. This is because what we are seeing at the Consumer Electronic Show (CES) is paving the expectations for buyers and how they expect to interact with their machines.

Let’s look at, for example, how technology from semi-truck fleets can be leveraged for the lawn care industry. The Lawn Care industry is in the middle of a Labor Crisis. Many companies will not be able to find the skilled labor they need to perform their jobs. With competition for labor, the hourly cost for field employees is likely to increase.

How can we use technology to mitigate the increased costs of labor?

One way is that we can make sure that our machines are where they are supposed to be. Looking to existing technology, we see that semi-truck fleets have had dispatch technology for years that allows them to see where their machines are in the world and how they are being operated. The cost of this technology is now becoming cheap enough that it can be implemented on a wider scale.

What does this mean for lawn care companies?

Being able to track a machine is about more than loss prevention. Now an owner can check that a machine is not parked at a convenience store parking lot when it should be on a job. This tracking can be valuable for companies looking to increase efficiency by holding their employees more accountable.

With the rising cost of labor, maximizing employee efficiency is one component. The other is knowing how much a client is worth to you so that you can either raise prices or drop unprofitable clients.

But how do you determine how much each client is worth?

With custom software, and better, less expensive, hardware, we aren’t limited to diagnostics and GPS tracking. With custom software, we can also track the way the machines are being used and have a greater ability to analyze the data, because not only do we have more data, we have better access to it.

Being able to tie the use of the machine to actual fuel usage will let the operator know exactly how much time and fuel is being used on each different job site. This creates an opportunity for both operational efficiency gains, and improved billing and quoting accuracy.

How can you implement this technology today?

At Level Up Development, we are actually developing a platform that provides 2-way capabilities between you and your machine. In addition to the examples already provided, you will be able to adjust machines according to operator.

For example, let’s say you have a new operator. Maybe you want set a lower speed or adjust other parameters while the new operator becomes familiar with the machine. With our platform, you can do this. You can also access all the diagnostics to determine how much your machines are costing you, how they are being used, maintenance parameters, and countless other features we are excited to share.

What’s Next

In our next post, we will discuss how technology can be used as a way to get dealers more involved and stay relevant in our changing economy. Check back Friday for: How Can Dealers Benefit From and Use Technology to Stay Relevant?

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