CONVERSATIONAL UX – Start a Conversation!
Advances in technology are increasingly closing the gap between humans and computers, hinging primarily on the ability of machines to speak, understand and learn from our own natural language and adapt to our human behaviors.
Enter conversational UX.
Conversational UX is shifting how users think about, feel about and use technology – and it isn’t just some fad. In fact, Gartner predicts that “conversational AI-first” will soon overtake “cloud-first/mobile-first” as the top imperative in app development for the next decade.
Why Should I Consider Conversational UX?
With conversational technology, people will express in natural language (written or spoken) what they need, respond to a chatbot’s questions to clarify their intent or train it on what they need. They will also consider suggestions it makes proactively. Over time, this has the potential to change the relationship between people and technology. – GartnerGartner
Put simply, companies that ignore paradigm shifts in technology get left in the dust. Why? By the time enterprises start to look into new technological advances their consumers aren’t just familiar with it – they already expect it.
According to Gartner, conversational AI platform (CAP) technology “appears to be at a point at which consumer knowledge and demand are meeting with technical strength and (enough) maturity for implementation and real user benefits.”
What does that mean for you? To start, initial conversational UX and AI capabilities – like voice usage and “smart” apps – are no longer new. Now, such technologies are being perfected and enhanced to better understand and adapt to native human languages and interactions. And they’re beginning to become commonplace, which means your users expect them to be part of your business.
Newer conversational platforms that learn through data (think chatbots, virtual customer assistants and more) will soon fit this mold as well. Ignore this AI evolution, and before you know it, your company will be light-years behind the technology curve.
In other words, now is the time for your company to begin to adopt such advances in order to increase efficiencies and stay relevant – both with your users and against your competitors. Let’s talk about how we can help identify and embrace the technology of tomorrow to meet your needs and drive your business forward.