Audience-Driven Digital Design & Strategy
It’s the Blueprint for Digital Platforms and Products.
You’re lying if you think you understand your customers without studying them first. A great mobile application, web app, IoT or AI solution isn’t actually great unless it offers a data-driven, user-centric interface experience based on core business objectives.
Everyone is different. That’s why we get to know your audience.
Digital Design and Solution Strategy is an essential piece in understanding and building an audience and product experience that achieves both your strategic business and customer goals. It’s the process that digs in and defines your demographics while aligning them with the essential features of your solution.
Our design group provides tactical guidance for business decisions, product roadmap development, and technical implementations that lead to cost effective, intuitive and innovative solutions that scale.
First, we shed light on the organization’s Value Proposition and how it aligns with the solution’s capabilities. Next, we dive into all the members of your audience from internal staff to the humans using the solution while in the bathroom.
From there, we’ll understand each of their journeys and how all of these paths align into one cohesive system. Finally we’ll prioritize these capabilities to determine what should be included in your MVP launch candidate and what should find it’s way to the backlog.
Kick-start the process with the Lean Canvas ⚗️
The canvas walks you through a simple process that uncovers the core ingredients of a solution. It focuses on problems, solutions, key metrics and competitive advantages.
How does it
Understand – Solution Strategy
Design – Brand Experience (BX)
Design– Usability Prototyping & Testing
Design – Accessibility
Build – Design Sprints